CRM and Marketing Automation: What’s the Difference?

crm and marketing automation

From marketing to sales management, digital technology makes business owners’ lives easier. So it’s no wonder the demand for these technologies continues to skyrocket.

Sales Performance Management Software, for instance, may have a Compound Annual Growth Rate of 14.9%. Its market value will go from $1.5 billion in 2020 to $3.4 billion by 2026.

Do you want to know the fuss about CRM and marketing automation software? We’ve got your back! Read on to learn about the basics of CRM and marketing automation today!

The Basics of Marketing Automation

Marketing automation (MA) is a system that speeds up and automates marketing tasks. It has a central database that stores all your data on customer interactions, user behavior, and leads. The engagement engine enables you to create, automate, and manage all marketing processes.

The analytic engine tests, measures, and optimizes the results of your marketing investment. This component also reviews areas you need to improve.

Meanwhile, marketing technology is the collection of applications you need. This includes social media platforms and tools, and content management systems.

CRM: How Does It Work?

Customer Relationship Management (CRM) is a tool that helps you manage relationships and interactions with customers and potential leads. A CRM tracks interactions with active or potential customers within your business accounts.

This allows CRM to gather information necessary for your marketing strategy or product conceptualization. You may also use CRM to streamline processes and increase sales.

CRM and Marketing Automation: The Difference

The main difference between these tools is that MA manages your overall marketing campaigns. This includes lead tracking and scoring, digital campaigns,  and even your landing pages.

On the other hand, CRM focuses on the sales pipeline process. This includes pipeline reporting, opportunity tracking, and data management.

Thus, CRM helps drive and increase sales by nurturing active and prospective customers. Meanwhile, marketing automation helps generate leads by helping you appeal to them.

Further, the target audience of CRM software is broad as it caters to sales reps. Therefore, a marketing automation system helps your marketing team.

Also, a MA tool enables you to automate your campaigns using predefined conditions. Meanwhile, a CRM helps you manage the sales process of this campaign.

The Power of CRM and Marketing Automation Tandem

In tandem, CRM and marketing automation make a powerful small business marketing and sales tool. In addition, they can serve as a business guide for your organization.

For instance, MA will feed your CRM the detailed information your organizational units need. With a clear insight into what your active and prospective customers want and don’t want, as well as how to serve them, you can:

  • Easily meet customer demand
  • Improve customer services
  • Develop loyalty motivation among active customers
  • Capture leads
  • Increase sales

Using CRM and marketing automation also relieves the tedious workload of your team. This allows them to focus on more critical matters.

Leads 365: Reliable CRM Solution for Your Small Business!

Opting not to use a CRM and marketing automation because “you’re only a small business” will hurt your business more in the long run. You might lose sales opportunities by failing to capture leads. This, in turn, can push away your chance to grow and expand your business.

Fortunately, there’s no need to surf the vast web to find a reliable CRM solution. Leads 365 will turn your business into an automated income-generating machine. Contact us to learn more about how we can help your business today!

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