The average click-through-rate for email marketing campaigns was just 2.3% in 2022, reports Campaign Monitor. Given the amount of time, effort, and resources it takes to create email marketing campaigns, this figure is bad news for small business marketing.
You can increase your chances of email marketing success by trying different types of email marketing campaigns. If you’ve been using the same old approach for a while without results, shaking things up a bit can give your the stats boost your company needs.
We can help you get started. Our guide will cover a few types of email marketing campaigns and the benefits they offer.
Read on to learn before you write another word!
Once you have cultivated your leads and built trust, you can send out targeted sales email campaigns. These could contain offers, discounts, or information about upcoming products. It is vital that you bolster awareness and develop a contact list of qualified leads before you do this.
The right email marketing campaign can be just what your leads need to make their decision. If they have been pondering your product for a while, a friendly email can make them commit. Measure your results and tweak your strategy.
You want to keep your leads engaged even when sales are far from your current priority. Getting to know your leads will help you boost your sales later, but it works in reverse too; the more your leads know about you, the more likely they are to trust and buy from you.
You can share personal stories of adversity and triumph that link to your product or service. You can team up your emails with an SMS campaign for better results. Make it a two-way conversation by asking your subscribers to reply with their own stories.
New subscribers should be made to feel at home straight away. This will help them get to know you, as above, but also make them feel valued even if they defer their purchases until later.
Welcome emails should be automated, but personal. Make sure you use the subscriber’s first name and sound as genuine as you can. You could include infographics, freebies, and videos in your welcome emails to boost engagement.
Onboarding campaigns work in a similar way, but they focus on your product and aim to raise awareness of its benefits. You can offer free tips on a regular basis within your area of business or advice on getting the most out of your product.
You should build new email marketing campaigns around your product launches. You should do this at each stage: before, during, and after.
Pre-launch email marketing campaigns build anticipation and excitement around your product. Hype up the buzz, and your leads will be more likely to go for it once it hits the market. You can tweak your approach when you launch your product, then gain insights from post-launch campaigns to see where you could improve next time.
The more data you have about your leads and customers, the more effective your email marketing campaigns will be. Surveys help you build a store of customer data that you can use later. This data could include demographics, psychographics, and product reviews to help you hone your service.
In exchange for their time, you can offer subscribers free products, like e-books, once they complete your survey.
While the humble email is no longer cutting-edge tech, email marketing campaigns are one of the most effective ways to boost your revenue. Small business marketing needs to stick to a budget, and email marketing is cost-effective when used with insight and strategy.
Leads365 can help you get the results you need. You will build leads faster, hike up your conversion rates, and increase your sales. Automation frees up your resources, and creatively crafted, targeted emails will boost engagement, so you can nurture leads through each stage of their buyer’s journey.