SMS Marketing: Everything You Need to Know

SMS Marketing

About 75% of clients want to receive offers via SMS. Compared to email marketing, SMS has a 98% open rate. In fact, 60% of shoppers read texts within one to five minutes of receiving them.

With an SMS marketing strategy, you can reach and appeal to customers to boost sales. Not sure if you’re prepared to use SMS to engage your audience?

Read our SMS marketing guide to learn everything you need to know before using this marketing strategy!

What Is SMS Marketing?

Before we dive into the details, let’s cover the basics: what is SMS marketing?

SMS, or text marketing, allows businesses to communicate with consumers through text messages. This form of mobile marketing can help you communicate:

  • New products and services
  • Accomplishments
  • Appointment reminders
  • Promotional offers and discounts
  • Shipping notifications

Americans check their phones about 96 times daily (once every 10 minutes). About 2.1 trillion texts are exchanged every year. It’s no surprise that SMS is the preferred channel for consumers due to ease of use.

In fact, nine out of 10 consumers prefer to communicate with businesses through texts. Consumers find SMS messages fast, unobtrusive, and convenient. 

You can use SMS marketing to appeal to consumers with clear, concise messages. 

Types of Campaigns

Before developing your SMS marketing strategies, consider the types of campaigns you want to use.

For example, promotional campaigns can help generate interest in your products and services. You can send consumers coupons, discounts, and special offers to boost sales. Sending these texts can help you drive more people to your store or website.

Transactional campaigns respond to actions or events. You can use these campaigns for time-sensitive matters. For example, appointment reminders, password resets, or shipping notifications.

Transactional texts are relevant and timely. The open rate is usually higher for these texts.

You can also use texts to:

  • Send welcome messages to new customers
  • Announce new products
  • Notify customers when products are in stock
  • Follow up on abandoned shopping carts
  • Collect feedback
  • Offer easy access to customer service

Use automation to streamline your campaigns (which will save you time and money in the process).

The Benefits

Why should you start using SMS marketing strategies to engage your audience?

For starters, it can help you reach and engage customers faster. Remember, people check their phones every 10 minutes. Consumers react quickly when they receive SMS messages. 

SMS marketing can help you boost your response rates as you interact with customers directly. Higher response rates mean consumers are engaged with your brand. It could open you to opportunities in the future.

Your SMS strategy can help complement other marketing strategies. For example, you can use texts to direct consumers to a website landing page.

You can also use texts to build customer loyalty.

Developing an SMS marketing campaign can help you direct more customers to special sales and events, increasing conversion rates. 

Start Using SMS Marketing to Grow Your Business

A well-developed SMS marketing strategy can help you reach and engage with customers on their favorite devices. Consider planning your own campaign this year!

Want to win more clients and nurture leads? We can help.

Explore our pricing today to learn more!

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