Small Business Marketing Trends: What You Need to Know

marketing trends
Last Updated: 2 weeks by Josh

One of the top three challenges marketers face today is innovating. Following the latest small business marketing trends can keep your strategy fresh and relevant. Ignoring the top marketing trends of 2023, on the other hand, could allow your competitors to get ahead.

Before that happens, read this small business guide to discover the top trends of the year. Then, update your strategy to remain relevant!

Read on to learn more.

Web Optimization

Your small business website functions as the backbone for the rest of your digital marketing strategy. For successful small business marketing, take the time to update and optimize your website.

First, follow Google’s Core Web Vitals to offer the best possible user experience (UX). A good UX indicates your website is easy to use. If your website isn’t user-friendly, visitors will leave, leading to a high bounce rate.

A high bounce rate can hurt your paid advertising and search engine optimization (SEO) efforts. About 68% of all online experiences start with a search engine. Using paid advertising and SEO can help you reach new customers online.

Make sure your website is fast, secure, and mobile-optimized. Optimize your forms to generate quality leads, too.

Email Marketing

A strong email marketing strategy can help you nurture the leads you generate. Create drip campaigns to continue engaging with your customers. Let them know about new deals, products, and updates.

Use cutting-edge email marketing tools to automate your campaigns and track your progress.

Influencer Marketing

Working with an influencer can help you reach and engage your audience. Look for influencers who have already reached your ideal customers. Then, ask them to promote your products and services.

Working with an influencer will help you expand your online reach.

Short-Form Videos

Short-form videos and live streaming can help you engage customers in real time. Use videos to show off your products, services, and team. Consider creating video testimonials.

You can also use live-stream shopping while working with influencers to boost sales. Live stream shopping provides customers with the convenience of easy, instantaneous product purchasing.


You don’t have to develop your small business strategy alone. Before applying these marketing trends, consider working with an agency. An experienced agency can help you craft and improve your strategy.

Consider companies that offer automation tools as well. You can use automation for email marketing, automated follow-ups, and SMS marketing.

Choosing a business that can capture, nurture, and close your leads will improve your ROI, allowing your business to grow!

Keep Up With These Small Business Marketing Trends

Applying the latest small business marketing trends can help you remain relevant. Update your digital marketing strategy using these marketing trends for 2023. Review the data you collect to continue optimizing your strategies.

With these tips, you can set your business up for lasting success.

Want to turn your business into an automated revenue-generating machine? We can help.

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