There are close to 32 million small businesses operating in the United States today, compared to just over 20,000 large businesses. This highlights the intense competition that exists among small businesses across the country, within every industry and niche.
Being able to stand out from the competition is an essential trait of a successful small business. In order to achieve this, it is crucial to pay close attention to small business marketing.
In this blog post, we will highlight practical tips and advice for running an effective small business marketing strategy. Let’s get started with this small business guide to marketing.
It’s absolutely essential that your small business has a website to be competitive in today’s modern marketplace. However, it isn’t enough to simply have a website—especially if it looks and operates like it was designed in the ’90s.
Research shows that online users are able to form an impression about a website within just 50 milliseconds. If the first impression isn’t positive, it could cost your business a sale.
Therefore, it’s important to pay close attention to your website’s appearance, content, and functionality.
Today, 70% of Americans use one or more social media platforms. For small businesses, social media is a great (and cost-effective) way to market their products and services while also creating a rapport with the public and driving brand awareness.
Depending on your target demographic, not every social media platform may be suitable. Younger audiences, for example, tend to use platforms such as TikTok and Instagram, whereas Facebook remains most popular with older demographics.
Therefore, it’s worthwhile taking the time to understand where your target audience is and focusing your attention on their preferred social media platform.
Email is another incredibly powerful marketing channel for small businesses. It is both a form of direct marketing as well as digital marketing. Some of the benefits of email marketing include:
Given that Americans spend five hours each day checking their emails, it’s clear that email marketing is an effective way to reach people.
Many small businesses simply don’t have the resources for expensive marketing campaigns. The good news is that there are many ways to effectively market a business without a huge cost. Email marketing, social media marketing, and having an up-to-date website are just three examples.
If you would like to learn more about small business marketing, speak to the experts at Leads 365. Our goal is to help you attract and close more customers. To get started, schedule a demo with our team. We look forward to speaking with you.